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Stop telling your teams to increase lead volume!

Josh FriendJosh Friend on Creative Product Thinking - - No Comments

Anytime a team focuses on volume, the quality MUST suffer. You show more people your bad thing and show them the wrong way. The way to game the quantity problem is to oversell and underdeliver. However, that does not play out well for overall product growth.

I know that you “could” account for this with key results, the problem is, it won’t work. Your team is focused on winning and they will do anything to win. The way that you increase volume is to market the product better, which usually drops volume at first, followed by higher numbers that aren’t explainable.

Josh Friend

I am a builder at heart, blending technology, creativity, and leadership to create tools and experiences that serve families, teams, and communities. My work spans product strategy, software development, education, and creative media, with a focus on clarity, craftsmanship, and long-term impact. I enjoy turning complex ideas into practical systems, whether that is a thoughtfully designed app, a clear decision-making framework, or a meaningful piece of creative work. Much of what I build lives at the intersection of faith, family, and technology, always aiming to help people grow, steward well, and move forward with purpose.

Nashville, Tennessee

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